In 1906, W.K. Kellogg founded the Kellogg Company in Battle Creek, Michigan. Kellogg was strongly dedicated to nutrition, health and value—and for more than 100 years, his commitment to excellence has guided the company. As the first company to fortify its cereals and create boxes that offer prizes, coupons and games, Kellogg has historically been a leader in industry, innovation and marketing. Today, as a top producer of cereal and convenience foods, Kellogg is a company that you can always rely on for high quality and great taste. In 1906, W.K. Kellogg founded the Kellogg Company in Battle Creek, Michigan. Kellogg was strongly dedicated to nutrition, health and value—and for more than 100 years, his commitment to excellence has guided the company. As the first company to fortify its cereals and create boxes that offer prizes, coupons and games, Kellogg has historically been a leader in industry, innovation and marketing. Today, as a top producer of cereal and convenience foods, Kellogg is a company that you can always rely on for high quality and great taste. An irresistibly crispy, crunchy corn and rice cereal with just a hint of sweetnes With the crispiness of rice on one side and the crunch of corn on the other, Crispix cereal is a delightfully delicious way to greet the day A good source of 11 vitamins and minerals; low saturated fat; low fat; a fun part of any balanced breakfast A delicious, low-fat rice and corn cereal that's been carefully crafted to brighten your morning with each and every spoonful; enjoy with your preferred milk or as a delicious addition to your favorite snack mixes Convenient, ready to eat cereal packaged in an 18-ounce box; packaged for freshness and great taste Family Size