Smooth & rich. Deep in the heart of the mountains of Central and South America, the finest Arabica coffee beans are grown. Red Diamond selects only a tiny fraction out of the very best. These beans are hand picked, then slow roasted using techniques handed down through the family for five generations, using the most sophisticated roasters available in the world, to bring out the best from within the bean. Every batch is handled with extreme care to ensure a smooth flavor and rich aroma. This is an expression of art of us. We never compromise. Ever. We know great taste matters more than price. Red Diamond is the best tasting coffee you'll find anywhere, we guarantee it. Tasted preferred. Take our taste challenge (Visit our website at www.reddiamond.com). Enjoy our single serve coffee, carton, fresh brewed & single serve tea. Scan for our story. Naturally gluten free food. Our Promise: Red Diamond, the South's finest 100% pure coffee, has been roasted and packed since 1906. We guarantee this Red Diamond coffee will meet your satisfaction or we will refund the purchase price if proof of purchase is returned to Red Diamond. Like us on Facebook. RedDiamond.com.